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Why does the WWF logo feature a panda?

added 2 years ago by pinakigoswami

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The World Wildlife Fund was founded in UK by Sir Peter Scott, a British naturalist and painter, in 1961. The WWF got the idea of using Chi-Chi, a female giant panda at London Zoo. The team felt "the big, furry animal with her appealing, black-patched eyes" would make an excellent logo. Another reason was to minimize printing costs (it needed just black and white).

published 2 years ago

pinakigoswami

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pinakigoswami

1121 points

Freelance writer and want to know something and share some knowledge with my friends.

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