French auto market will continue to slump

In 2011, total new car registrations in France (passenger cars) is 2.204 million, down 2.1%. From this month's performance, the overall monthly increase in a 0% sales fluctuate, indicating that in the case of economic recession, the automotive market weakness. As one of the major European car market, car market, car performance method is actually a microcosm of the European car market, this point of view, the economic situation in recent years European auto market downturn, the market performance is quite sluggish.

From the French car brand new car registrations in the local situation, the French Citroen, Peugeot and Renault in France, three brand market share relative to the maximum, the cumulative share of 52.2%. In 2011, the French three local brands Renault, Citroen and Peugeot have poor performance, negative growth, which, Renault fell 8.5% market share of 20.7%; Citroen fell 1.5% market share of 14.7 %; Peugeot fell 7.7%, the market share of 16.8%. Thus, sales of French cars occupy the largest market share in the French market, and therefore its domestic car sales can also be said of the French automobile market barometer. Three from France this year, sales of domestic brands can be seen, 2011 is still the French automobile market in the doldrums of the signs are more obvious. Indeed, while the French car market also considered the capacity is not small, but compared to China and other new car market, or trivial, especially in the current economic downturn in Europe, China and other emerging economies still maintain a rapid growth in the case had forced the French car prices to go abroad, the new car market.

Other car brands from Europe and America in the French market performance, from the German Volkswagen brand in the French market is still the best-selling foreign brand in 2011, achieving an increase of 11.6%, total sales reached 164,000, the market share of 7.4 %, much higher than other brands. With manufacturing facilities in Germany, Ford, 2011 in the French market has achieved year on year growth, but growth of only 0.5% of total sales of 11.5 million, the market share of 5.2. It should be said, compared to other brands, Ford sales in the French market is relatively high, and this also shows in Europe in recent years, the implementation of Ford's strategy is successful. In addition, the Dacia brand in the French market still relatively hot, 2011, total sales reached 89,000, down 15% year on year.

From the total, although the Japanese and Korean car brand market share in France is not too high, but the product advantages brought about by the growth potential remains high. While in 2011, the Japanese car has been a major earthquake in Japan caused by the impact on productivity, but the French automobile market Japanese brands are still made good sales performance. All the major Japanese brands have achieved positive growth, which, Nissan and Toyota, respectively, 32.7% and 2.9% to achieve positive growth. In the Korean brand, the performance can be described as bright spot in recent years is the Kia, attentive friends will find Kia both in the United States, Europe or China have maintained good growth momentum since last year, Kia's new car registrations in France, even more than a single month has sold more than a modern brand of car.

For 2012, from France's economic development situation, the French economic journal "Challenges" on the authority of economists recently made a survey, because the three major driving force of economic growth: consumption, investment, foreign trade will also decelerate, 2012 , the French economy faces the risk of stagnation. Survey in 2012, French economic growth may be only 0.1%, and may even fall into negative growth. Thus, in France, optimistic about the economic outlook is not the case, the French automobile market slump angle will maintain a sustained trend.

published 4 months ago

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